E-Commerce
The retail sector holds the top position in Peru, constituting 53% of the e-commerce market. In 2020, this sector experienced a notable growth rate of 30%.
Payment methods
In Peru, Pago Efectivo is the leading cash-based payment method, occupying a significant position in the market. Cash payment transactions hold a market share of 25%, primarily due to a large portion of the population being unbanked, resulting in only a 20% credit card penetration rate.
Internet penetration
Peru has achieved an internet penetration rate of 70% among its population, which corresponds to the same level of mobile e-commerce usage.
Access to banking
In Peru, the number of e-shoppers amounts to 18 million individuals, and cash emerges as the predominant payment method, representing 25% of e-commerce sales.
